This case study covers how we worked with Yakaz to increase its traffic by 1000% and increase its revenue by 300% in the very competitive niche of job classifieds aggregators. In 14 months with what became our sure-fire methodology, we generated very targeted traffic that converted and generated new revenue for Yakaz. Our aim is to build SEO-revenue focused traffic.
COMPLETE SEO AUDIT
The first step was to understand competitors and Yakaz’ positioning to make sure the website was correctly configured to leverage our methodology in terms of content seo-focused.
Based on our audits and competitor analysis, we decided to work on the scalability of the product, created new features such as popular query pages, defined a backlinking and content strategy.
We also changed the internal and multi-domains structure to clarify the navigation and improve the crawl efficiency.
Once this step done, we had a clear vision of the content we needed to build, which page should they support and where to get links.
Backlinks acquisition tactics
Backlinks velocity roadmap
(added backlinks per month)
- 1st month: 15 BLs
- 3nd month: 25 BLs
- 5rd month: 40 BLs
- 7th month: 55 BLs
Example Backlinks reporting (old design) :
Yakaz.fr: 77 leads and 33 very targeted thematic backlinks in 3rd month velocity roadmap
work ON scalability of the product to beat yakaz’s competitors
The content we created next, served to qualify the website’s thematic and improve its rankings by having specific pieces of content aimed at gathering links and authority which in turn improved the landing pages rankings, thus the traffic volume they received.
BlitzScaling - SEO
We scaled our SEO-content system to go from 1k to 3.6k referring domains.